Privacy Policy
Last updated: 4 April 2026
Introduction
Pets and Vets (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our veterinary price comparison services across the United Kingdom.
Our platform helps pet owners compare veterinary medication prices from online pharmacies and veterinary service costs from practices nationwide. This policy covers all interactions with the Pets and Vets Comparison Platform.
Information We Collect
Information you provide
- Contact details when you reach out via our contact form (name, email address)
- Search terms and medication or service preferences
- Feedback and messages submitted through the website
- Practice login details when veterinary practices access their dashboard (email address only; we use passwordless magic-link authentication)
Information collected automatically
- IP address, browser type, and pages visited
- Search patterns and time spent on the site
- Device type, operating system, and screen resolution
- Referring website and exit pages
- Cookies and similar tracking technologies
How We Use Your Information
- To operate and maintain the Pets and Vets price comparison platform
- To improve the user experience, search relevance, and website performance
- To respond to enquiries and support requests
- To analyse usage trends and improve our features and content
- To send service-related communications (such as practice login links)
- To meet legal obligations and enforce our rights
Information Sharing
We do not sell or rent personal data. We may share your information in these limited circumstances:
- Pharmacy and practice partners: When you click through to a pharmacy or practice, you will visit a third-party site governed by its own privacy policy.
- Service providers: We use trusted third parties for hosting, email delivery (Resend), and analytics, all bound by strict confidentiality obligations.
- Legal compliance: If required by law, court order, or to protect our legal rights.
- Aggregated statistics: We may share anonymised, non-identifiable data for reporting or research purposes.
Data Security
We implement appropriate technical and organisational measures to protect your data:
- SSL/TLS encryption for all data in transit
- Secure, firewall-protected server infrastructure
- Access controls and role-based permissions
- Regular security reviews and vulnerability monitoring
- Passwordless authentication for practice dashboards, eliminating password-related risks
Cookies and Tracking
Our website uses cookies to enhance your experience and understand how visitors interact with the platform:
- Essential cookies: Required for core functionality, such as maintaining session state and login security.
- Analytics cookies: Help us understand visitor behaviour and page performance so we can improve the service.
- Preference cookies: Store your settings, such as search preferences and display options.
You can manage cookies through your browser settings at any time. Disabling essential cookies may affect site functionality.
Your Rights Under UK GDPR
Under UK data protection law, you have the following rights in relation to your personal data:
- The right to access the personal data we hold about you
- The right to have inaccurate data corrected
- The right to request deletion of your data (“right to be forgotten”)
- The right to restrict or object to processing
- The right to data portability
- The right to withdraw consent at any time for optional processing
To exercise any of these rights, please email us at privacy@petsandvets.co.uk. We aim to respond to all requests within 30 days.
Third-Party Links
Our website contains links to external pharmacy websites and veterinary practice pages. We are not responsible for the privacy practices of these third-party sites. We encourage you to review each site's privacy policy before sharing any personal information.
Changes to This Policy
We may update this Privacy Policy from time to time. Any significant changes will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
Contact Us
If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us:
Email: privacy@petsandvets.co.uk